About Us
Where it all started...
From passion to purpose – we’ve found the winning formula!
Kick-off was in early 1989! Sports Tours has been dedicated to one thing: creating unforgettable sporting memories. It all started with a passion for helping sports teams enjoy truly special touring experiences, and that passion burns brighter than ever.
For over 35 years, we’ve been one of the UK’s leading sports tour operators, helping nearly 20,000 players, coaches, and their families embark on incredible journeys, both at home and abroad. We understand that a sports tour is more than just a game; it’s an opportunity to build camaraderie, develop skills, and create lasting friendships. That’s why we go the extra mile to ensure every tour is a truly memorable experience.
Our mission is simple yet profound...
“We believe sport is about more than just competition – it’s a chance to grow, make connections, and leave a lasting impact. We inspire players to unlock their full potential, on and off the field, through high-energy tournaments that unite players, coaches, families, and friends in a vibrant community driven by passion and unforgettable experiences.”
And our vision? Limitless!
Turning matches into meaningful memories.
We believe that sports tournaments are about much more than just competition, they’re about growth, connection, and discovery. Our tournaments offer players the opportunity to sharpen their skills, forge lasting bonds, and explore their full potential, all while stepping outside the familiar confines of local leagues. These moments – whether it’s the excitement of a last-minute goal, the collective relief after a narrow victory, or the resilience built through a tough loss, are what truly shape individuals.
We understand the magic of those sidelines filled with cheers, the cold-weather flasks, and the muddy kits that tell the story of every game. From the pre-game rituals and coach talks that turn setbacks into comebacks, to the light in a player’s eyes when they achieve something they once thought impossible – these are the moments that define us!
Whether you’re a coach giving everything for your team, a parent cheering proudly from the sidelines, or a player striving to achieve their best, we are committed to making sure that every moment is filled with magic and meaning.
What sets us apart
Dedicated representatives onsite
All tournaments have a dedicated Sports Tours representative or an external event team on-site, ready to provide support. We’re here to help you every step of the way!
Access to our online booking management system
Our Online Booking Portal makes managing your sports tour bookings simple and hassle-free. Through our user-friendly portal, you can input participant details, view tour documents, assign accommodations and simplify payments.
Strategically located accommodation options
Travel can be a right hassle! That’s why we go above and beyond to offer accommodation options conveniently located close to our tournament/festival venues.
Family at the forefront
A weekend away can feel like a big commitment – busy schedules, younger siblings to accommodate – we get it! That’s why we focus on creating experiences that coaches, players, AND their families can enjoy.
Inclusivity at our core
We welcome boys, girls, and mixed teams across various age categories. Every player deserves their time to shine! Whether you’re a top-tier team or just looking for a fun and competitive experience, our tournaments cater to a variety of skill levels and abilities.
Sports Tours app
Stay up to date with the latest tournament news, updates, and announcements. Access fixtures and schedules. View key information and essential documents. And say goodbye to wrestling with a messy pile of papers! Find out more…
Pick your player
We take care of all the details – accommodation, tournament logistics, transportation on European tours and expert tour coordination, so you can focus solely on what matters.
Football
Our football tournaments are your chance to shine. Think bigger, play harder, and experience the thrill of national and international competition – a whole new level of football, an unforgettable journey for players and fans alike.
Rugby
Take your rugby to the next level at these exciting festivals! Whether you’re tackling opponents at home or scoring tries abroad, these tournaments offer a challenge and an experience beyond the ordinary league game.
Netball
Netball tournaments are more than just games – they’re unforgettable experiences. Players connect, forge friendships, and create lasting memories amidst the excitement and energy of the competition.
Complete peace of mind
Your health and safety is of the utmost importance to us, and that’s why we monitor the safety aspects of all our tours to ensure you have a memorable experience for all the right reasons. Communication is at the forefront of what we do, we’re always on hand to answer questions, find solutions and provide reassurance.
You can also have peace of mind that your financial security is in the best of hands, as we are ABTA members, ABTOT bonded, ATOL licensed and offer full travel insurance.
Meet the dream team
Sports-driven specialists
Our passionate team are the backbone of our success. They live and breathe sport, understand what teams need, and ensure everyone gets the most from their Sports Tour. They’ve visited all our destinations and bring valuable local knowledge. And if they don’t know something, they’ll tap into our trusted network to find the answer.
Stay in the game
Connect with us on social media – never miss a moment!